Syrene Skincare ‘Urban Retreat’

Australian Launch Event For New Zealand Luxury Skincare Brand

Sydney Australia

KPR was appointed the Australian PR Agency for Luxury Skincare Brand, Syrene Skincare, to support their launch into Australia. 

A curated and intimate guestlist of media, digital influencers and the beauty industry were invited to enjoy a moment of relaxation and mindfulness at the Syrene ‘Urban Retreat’, hosted at a Private Residence in Darling Point, Sydney. Guests immersed themselves in the luxury beauty brand via a series of bespoke activations with Mind Bright’s Kristy von Minden, Perfume Playground and Mr Cook Florals. 

KPR facilitated more than 150 pieces of dedicated social coverage with press coverage secured in top tier beauty publications including Harper’s BAZAAR, ELLE, STELLAR Magazine, Gritty Pretty and Primer.