NIMBLE ACTIVEWEAR X THE ICONIC COLLECTION LAUNCH
KPR has worked with Australian sustainable Activewear brand, Nimble Activewear, since 2019. To showcase their debut collaboration with online retailer, The Iconic, a bespoke Pilates class for media and influencers was hosted by fitness trainer Bailey Brown.
Guests at Sydney’s Paramount Recreation Club were immersed in a sea of navy and white spots as they worked out in the exclusive printed set, with the branded experience coinciding with the online launch of the collection.
The most successful product launch to date for the brand, the collection became a top seller with over 200 pieces of content shared immediately following the event and ‘viral’ press stories in leading Australian and New Zealand news publications such as NZ Herald, News.com.au, Daily Telegraph, Herald Sun, Courier Mail and Daily Mail.