Jasmine and Will Collection Launches
AUSTRALIAN LOUNGEWEAR AND SLEEPWEAR LABEL FOR THE CONTEMPORARY AUSTRALIAN FAMILY
A KPR client since 2019 Jasmine and Will has forged a reputation as an industry leader for its timeless sleepwear and elevated loungewear.
During 2020 Jasmine and Will delivered new brand concepts with the release of the Jasmine and Will Maternity Collection and Bridal Suite. KPR was instrumental in bringing these concepts to market with dedicated brand strategies incorporating a comprehensive media campaign and complemented by a VIP placement program, industry collaborations and customer-facing event activations.
Media highlights included VOGUE Australia, The Australian, BELLE, Grazia, NZ Herald and The Herald Sun.