Glassons ‘Marco Polo’ Collection Launch
Launch & Pop-Up Shopping Experience - Sydney, Australia
As the long-standing PR Agency for women’s retailer, Glassons Australia and New Zealand, KPR facilitated a brand experience tailored to Press and Influencers and separately to Customers to launch their ‘Marco Polo’ Swim and Apparel Collection for summer.
The collection was previewed within an innovative and shoppable digital retail experience, at a private residence in Woollahra, Sydney and delivered within cost-effective budget expectations.
Over 200 pieces of digital and social coverage were achieved, reaching approximately 20 million people and generating strong sales from the event as well as product sell out in-store immediately following the event. In 2019 KPR managed 12 store openings and product launch events for the business across Australia and New Zealand.