CHICA BONITA RESTAURANT LAUNCH
Sydney CBD, Australia
Chica Bonita is the much-loved Mexican Restaurant which opened its doors in the Sydney CBD as the ‘big sister’ to the original Northern Beaches taquería, under the helm of Restauranteurs Luke and Sean Miller.
With steeped massing, irregular finishes, brave colour and clay details echoing the streets of Mexico’s Baja Peninsula, the décor pays homage to traditional Spanish colonial architecture, created by Award-winning Architecture and Interior Design Agency, Studio Gram,
Following an initial Launch PR Campaign which secured strong, national press stories inclusive of feature stories, stakeholder profiling, restaurant famils and a review program, as well as a successful influencer campaign and consumer-led strategies, KPR was appointed the business’ ongoing PR Agency.