Cerrone Jewellers 45 Year Anniversary
Melbourne and Sydney, Australia
Australian luxury and family-owned jewellery house, Cerrone Jewellers celebrated its’ 45year anniversary, marking the occasion with an exclusive exhibition featuring a collection of the world’s rarest coloured diamonds. The brand’s major brand campaign for the year, KPR developed a multi-tiered brand concept with a series of bespoke events in Sydney and Melbourne for media and influencers, industry and clientele, and a national media and VIP placement strategy.
Top tier editorial included The Australian, VOGUE Australia, The Sunday Telegraph, The Sunday Herald Sun, Sydney Morning Herald and 18 TV features including live crossed with Channel Nine’s TODAY Show.